Compare and Contrast the Marketing Strategies of Li Ning

English Language Centre Cover Sheet | Draft| X| Course Work Submission| Put an X in the box to show whether this is a draft or a credit-bearing coursework assignment Full Name (in pinyin)| | Yinqin Wang| English Name (optional)| | | ID Number| 1101133| Class (e. g. Y2_EEE_A1)| Y2_BAD_A2| Programme| Business Administration| Module Code| EAP105|Assignment Title| Compare and contrast the marketing strategies of Li Ning domestically and internationally| Submission Deadline| 22 October 2012 before 20:00| EAP Tutor’s Name| Jacqueline Banki| Final Word Count| 1057| I certify that: * I have read and understood the University’s definitions of COLLUSION and PLAGIARISM (available on p. 31 of the current Academic Student Handbook of Xi’an Jiaotong-Liverpool University and in the 2011 ELC Student Handbook Appendix 2, 4, and 5).With reference to these definitions, I certify that: * I have not colluded with any other student in the preparation and production of this work; * thi s document has been written solely by me and in my own words except where I have clearly indicated and acknowledged that I have quoted or used figures from published or unpublished sources (including the web); * where appropriate, I have provided an honest statement of the contributions made to my work by other people including technical and other support staff.I understand that unauthorised collusion and the incorporation of material from other works without acknowledgement (plagiarism) are serious disciplinary offences. By uploading my assignment onto ICE, I formally declare that all the above statements are true. Scoring – For Teachers Use (teachers may change descriptor labels below as needed)| Marker| Initials| C| O| G| V| R| Final Mark| First – red pen| | | | | | | | Second – green pen| | | | | | | | Third (if needed)| | | | | | | | For Academic Office Use| Other Penalties|Date Received| Days Late| Late Penalty| Marker Initials| Format (Y/N)| Plagiarism Co de| Collusion Code| | | | 1. | | | | | | | 2. | | | | Compare and contrast the marketing strategies of Li Ning domestically and internationally With Chinese economy developing rapidly recent years and the huge success of 2008 Beijing Olympics, Chinese sportswear market has emerged a blooming scene. Not only the mighty foreign brands such as Nike and Adidas win the favor of Chinese people, which took 10. 5% and 7. % of mainland sportswear transactions respectively in 2011, the domestic brands such as Li Ning and Anta also occupy large market share (China Daily, 2012). Li Ning, the Chinese domestic sportswear brand which bears the name of renowned Chinese gymnastic athlete Li Ning, acts a leading role in Chinese sportswear market. Only secondly to Adidas, Li Ning possesses 7. 2% market share and keeps expanding (China Daily, 2012). Not satisfied with its immense domestic achievement, Li Ning strives for more enormous stage and switches its target to international market since 2011.Not ably, on the one hand, the domestic marketing strategies of Li Ning, such as opening and streamlining numerous retail stores, are somehow quite different from the international strategies like using e-commerce approach. On the other hand, the strategies domestically and internationally also share several similarities like attaching importance to branding. The emphasis of this essay is to compare and contrasts the domestic and international marketing strategies of Li Ning. Although to some extent few of these strategies are alike, Li Ning has largely followed diverse approaches domestically and internationally.To begin with, there are some similarities between the market strategies of Li Ning domestically and internationally, such as investing more in branding to cultivate its long-term competitiveness. Specifically, both domestic and international strategies take steps to sponsor famed athletes or sports team to advertise the high quality and advanced functionality of its products, which aims to make people hold a favorable impression of Li Ning. For instance, in 2012 London Olympics, various overseas medal candidates like Spain’s basketball team were signed with Li Ning (Brandchannel, 2012).Also, Li Ning grasped Chinese top gold medal forecasts in multifarious sports events like ping pong and badminton, which includes Lin Dan and Wu Mingxia who enjoy the high popularity among Chinese people (Brandchannel, 2012). Especially, the athletes who are sponsored by Li Ning are inspired to publicize Li Ning not only by wearing its products. For example, immediately after Lin Dan won the gold though the spectacular final game, the logo of Li Ning at the jersey of Lin was tugged to display a gesture of appreciations, which makes the effect of advertising cracking (Brandchannel, 2012).Furthermore, domestic strategies are also similar to international strategies in targeting young generations. Domestically, Li Ning replaced old logo and slogan to make the brand mor e abut to the generation born after 1990s as well as establishes new â€Å"sixth-generation stores† which attracting young clients (China Daily, 2011). World widely, Li Ning also focuses on young people because they are unbiased to Chinese brands, accustomed to shopping online and generally spend so much time surfing the Internet, which opportunely corresponds to the e-commerce strategy of Li Ning (Ad Age, 2011).Although the domestic and international strategies share some similarities, they nevertheless employ fundamentally different approaches in a number of key areas, such as using different channels to sell products. In other words, the strategies domestically direct to sell inventories mainly in solid shops, whereas the international strategies prefer using e-commerce, event marketing and digital media. In detail, numerous retail shops spread all over China are owned by Li Ning.Also, confronted the cooling Chinese economy in recent times, in order to raise the efficiency of entity sales, the company adopts measures that streamlining the network of the retail stores and entering lower tiers cities to speed eliminating premium brands by merger and acquisition(China Daily, 2012). When it turns to worldwide, to shun retail channels, Li Ning established its appropriative e-commerce sites as the only passageway to its products and released a delicate teaser video heavily on its Facebook page and twitter account (Voight, 2012).Also, microsites and events are relied to induce online buzz (Voight, 2012). In addition, the domestic and international strategies are dissimilar in the slogan and the images they are intended to shape. Domestically, Li Ning created a new slogan â€Å"make the change† to indicate that greatness is not undying, only changes can be perpetual, which not only nettles the slogan of Nike â€Å"Live through your greatness†, but also remodels the impression of Chinese people on Li Ning as a more high-end brand (Brandchannel, 2012).Internationally, the slogan â€Å"straight out of new China† demonstrates that its products leverage its rich Chinese culture and are diverse from the cheap, rough made-in-China goods as old perception considered (Voight, 2012). Furthermore, with regards to new marketing segments need to be expanded, Li Ning focus on Children garment domestically while women market segment internationally. Cooperated with local children garment firm Paclantic to design more attractive children sports and leisure clothing, the clothes could be sold in the franchised stores and affiliated shops of Li Ning in China (Wang, 2012).Nevertheless, the market segment of women who do not need intramuscular figures and desire equal positions with men are attached importance to by the international strategies of Li Ning (Warc, 2011). In summary, this essay has made comparisons and contrasts between the marketing strategies of Li Ning domestically and internationally. The domestic strategies, like th e international ones, have strong sponsor awareness and also aim to attract younger generations.Despite that the international and domestic strategies have to some degree implemented similar strategies; essentially approaches are adopted in crucial areas, such as using different slogans, selling products by different channels and expanding different market segments. Although the e-commerce method ingeniously avoids complex retail channels internationally and the notion to achieve long-term profits domestically seem to be reasonable, Li Ning may ot achieve so many profits as they expected, because its vague brand positioning might cause the confusion and misconstrue of domestic people and its international consumers may despise Li Ning for its imitative logo and slogan which have some resemblance to Nike and Adidas. It is suggested that Li Ning should slow down its expansion and invest more to raise the quality and make some innovations instead of having large inventories discounted as a result of expanding too fast. Also, to have explicit brand positioning is crucial.Nonetheless, as Li Ning keeps adjusting corresponded to the changing situation and creating new products, it is too early to definitively judge whether Li Ning will have a promising future. References list Ad Age (2011). China's Li-Ning Takes on Nike, Adidas With U. S. E-Commerce Site. [online]  New York: Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/. (Accessed 12 October 2012) Brandchannel (2012). London 2012: Success as Li-Ning ‘Makes a Change' in Olympics Strategy. [online] New York: brandchannel. Available from: http://www. randchannel. com/home/post/2012/08/13/London-2012-Li-Ning-081312. aspx. (Accessed: 12 October 2012) China Daily (2011). Li Ning expects business to slow. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/bizchina/2011-01/18/content_11874065. htm. (Accessed: 12 Octo ber 2012) China Daily (2012). China's sportswear brands nurse Olympics hangover. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm. (Accessed: 12 October 2012) Voight, J. (2012). Video Is Lifeblood of Li-Ning's ‘New China' Sneaker Launch. online] Charlotte: ClickZ. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-snea ker-launch. (Accessed: 12 October 2012) Warc (2011). Li-Ning plans global push. [online] London: Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52;q. ( Accessed: 12 October 2012) Wang, W. (2012). Li Ning rejoins race in children's wear market. [online] Beijing: China Daily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm. (Accessed: 12 October 2012) Compare and Contrast the Marketing Strategies of Li Ning Compare and contrast the marketing strategies of Li Ning domestically and internationally With the development of Chinese economy, sports industry has become one of the new industries in china, which has large market size and high growth rate (Qinqin, n. d. ). In Chinese sports area, Li Ning brand, built by famous gymnast Li Ning (Enright, 2012), is the market leader and owns about 8000 hypostatic shops domestically (Zhang,2011). Similar to some international famous brands like Nike and Adidas, Li Ning intends to enhance influence by exploring international market (Sauer, 2012).For this reason, the essay will compare and contrast the marketing strategies of Li Ning domestically and internationally. A close look at the sources available, it seems that the topic could be analyzed from the internal aspect such as sales methods, promotion and the external aspect such as consumption concept and competition. The essay will compare and analyze Li Ning’s marketing strategies by the in ternal and external aspects’ factors. From the internal perspective, there are two main sales strategies should be considered as follows: sales methods and promotion.In regard to sales methods, Li Ning implements entity sales and e-commerce sales at home and abroad simultaneously (Anon, 2011a, Voight, 2012 and Zhang, 2011). Nevertheless, the focus of sales methods might be different considering the contrasting name reputation domestically and internationally. Li Ning, named after china’s gold-medaling gymnast, is very famous in china, especially after the 2008 Olympic Games in Beijing (Enright, 2012). As typical local brand with high name reputation, Li Ning chooses entity sales as its main way of sale domestically and there are almost 8000 hypostatic shops in china (Zhang, 2011).Whereas the name Li Ning perhaps unfamiliar in the West. For instance, the marketing firm tested the brand with U. S. customers and the result shows that brand awareness was almost 0% (Enright , 2012). Rather than seeing it as a bad thing, Li Ning sees it as a launch point to â€Å"upgrade the brand image and win recognition from consumers† (Zhang, 2011). What is why â€Å"Li-Ning is planning to concentrate on the new online portal before opening more brick-and-mortar stores† in U. S. market (Anon, 2011a). In order to achieve more name reputation and higher sales, Li Ning fixes much attention n another sales strategy, promotion, as well. Both foreign and domestic, Li Ning has been paying much attention to Olympic Games and sports super stars (Anon, 2011b and Sauer, 2012). At home, since 1992 in Barcelona, China’s Olympic terms have chosen Li Ning as a fixture and the brand still counts on gold-medal terms such as Chinese ping pong, shooting gymnastics and badminton teams (Anon, 2011b). Overseas, Li Ning was the 30th Olympic Games sponsorship in 2012 (Sauer, 2012) and invited NBA All-Star teams players to speak for it (Anon, 2011b).Moreover, according to different national culture, Li Ning even used different slogans to appeal to the nationalist fervor. For instance, where the word â€Å"you† was used by Nike in America, Li Ning chose the slogan â€Å"we can† domestically and â€Å"the moment† for international audience (Anon, 2011b). On the other hand, in external aspect, Li Ning has taken a series of measures to deal with two social problems: target groups and fierce competition (Anon, 2011a, Ranasinghe, 2012 and Zhang, 2011). With the rapid development of internationalization, various views on Chinese goods have been published.In china, instead of praising highly local brand, Chinese customers are worried about the Chinese sports brand’s store quality is not equal to the brand's quantity (Zhang, 2011), preferring internationally famous brands like Nike and Adidas (Ranadinghe, 2012) and transforming the cost from sports to food and beverage (Ranasinghe, 2012). On abroad, although some older consumers usually think of China-made products as fakes or knockoffs, younger consumers do not see Chinese products as second-class or counterfeits (Enright, 2012).Regarding the situation, in recent years, Li Ning has been trying to make the brand more youthful and upmarket (Anon, 2011b). For the new strategy, Li Ning not only created a new logo and new slogans but also launched many new products with a better outlook and quality, which aimed to appeal to domestic and foreign younger generation (Zhang, 2011). Furthermore, Li Ning has managed to expand to different areas at home and internationally as well (Anon, 2011a, Anon 2011b and Wen, 2012).In view of China’s family planning policy, Li Ning has rejoined the battle of children’s garments by cooperated with another company in Tianjin (Wen, 2012). In consideration of the case that many foreign customers have great curiosity about eastern culture (Voight, 2012); Li Ning puts brand international feeling over oriental theme (Zhan g, 2012). For example, in March 2012, Li Ning promoted a pair of men’s basketball shoes with the Chinese dragon pattern which was a limited edition on Facebook, and then the tremendous crowds to Li Ning’s website led it to collapse (Voight, 2012).In addition, Women have become another one of the main target groups of Li Ning overseas (Anon, 2011a). Next, the second problem Li Ning is facing is the large-scale competition with local brands and international brands domestically and internationally (Anon, 2011a et al). The fierce competition â€Å"not only has it been forced to scale back its plans for world domination, but it also now finds itself at risk in its home market against domestic rivals like Peak and 361 °, but also with global heavy hitters Nike and Adidas† (Sauer, 2012).The difference is that language might be the main barrier Li Ning needs to face in international market (Zhang, 2012). With a view to the situation, on the one hand, Li Ning decided to slow the pace of new openings and close some inefficient stores to curtail expense and store energy (Ranasinghe, 2012); on the other hand, Li Ning would enter the second-tier cities to achieve next phase of growth (Anon, 2012). To sum up, in internal aspect, Li Ning chooses both entity sales and e-commerce sales at home and abroad. Different focuses are determined due to large name reputation difference.To achieve more popularity, Li Ning focuses on Olympic Games and sports super stars with different slogans. Furthermore, in external aspect, facing the customers’ different consumption views on Chinese brands domestically and internationally, Li Ning transforms its attention to younger people and set new different target groups both domestic and foreign. Li Ning has been facing increased competition with global names and local rivals, and what is why Li Ning determines to slow the pace of new openings and enter the second-tier cities.In future, Li Ning could make greater br eakthrough by implementing brand strategy, constructing international brand image, developing technology innovation and improving enterprises’ core competitiveness (Zhang, 2012). References: Anon. (2011a) Li-Ning plans global push [online] London Warc. Available from: http://www. warc. com/Content/News/Li-Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52= (Accessed: 3 October 2012). Anon. (2011b) China's Li-Ning Takes on Nike, Adidas With U.S. E-Commerce Site [online] New York Ad Age. Available from: http://adage. com/article/cmo-interviews/china-s-li-ning-takes-nike-u-s-e-commerce-site/231642/ (Accessed: 3 October 2012) Anon. (2012) China's sportswear brands nurse Olympics hangover [online] China Chinadaily. Available from: http://www. chinadaily. com. cn/business/londongames/2012-07/02/content_15542591. htm (Accessed: 3 October 2012). Enright, A. (2012) Li-Ning makes its U. S. debut [online] Chicago Internetretailer.Available from: http://www. interne tretailer. com/2012/01/16/li-ning-makes-its-us-debut (Accessed: 3 October 2012). Qinqin, D. (n. d. ) Comparative analysis of Chinese and Western Sporting Goods Enterprises’ Growth Pattern. Wuhan, China: Dept. of Sports Economics & Management, Wuhan Inst. of P. E. Ranasinghe, D. (2012) No Medals for China’s Sportswear Firms [online] US CNBC. Accessed from: http://www. cnbc. com/id/48454835/No_Medals_for_China_s_Sportswear_Firms (Accessed: 3 October 2012). Sauer, A. 2012) London 2012: Success as Li-Ning ‘Makes a Change' in Olympics Strategy [online] London Brandchannel. Available from: http://www. warc. com/Content/News/Li Ning_plans_global_push. content? ID=e7907838-2cd7-4859-ae44-f1695abdbd52= (Accessed: 3 October 2012). Voight, J. (2012) Video Is Lifeblood of Li-Ning's ‘New China' Sneaker Launch [online] New York Clickz. Available from: http://www. clickz. com/clickz/news/2166538/video-lifeblood-li-nings-china-sneaker-launch (Accessed: 3 October 2012). Wen , W. 2012) Li Ning rejoins race in children's wear market [online] China Chinadaily. Available from: http://www. chinadaily. com. cn/business/2012-05/12/content_15276320. htm (Accessed: 3 October 2012). Zhang, D. (2011) Li-Ning sportswear looks to win overseas [online] London BBC. Available from: http://www. bbc. co. uk/news/business-12665597 (Accessed: 3 October 2012). Zhang, X. (2012) ‘Marketing Plan for Li-Ning Product Expansion in UK’, Lecture Notes in Information Technology, Vol(14), Wuhan, China: Dept. of Sports Economics & Management, Wuhan Inst. of P. E.

Black Panther Organization Essay

The African American people, living in the United States of America, are one of the minority groups in the country that experience terrible situations wherein they are marginalized. This group of people have been often targeted by acts of violence, racism, bigotry, unfair treatment and other acts of injustice. Every once in a while, there are selected individuals who fought for the cause and the rights of the African American people, individuals like Martin Luther King Jr. and Malcolm X are familiar names from the black Left. It also included â€Å"radical black theologian James Cone, left-wing black civil rights activist James Forman, left-wing black sociologist Robert Allen, 1960s radical black essayist Julius Lester, and James Boggs, black worker-socialist writer and activist (Mc Cartney 133). † Standing shoulder to shoulder with these individuals who contributed largely to the advancement of the African American cause is one of the very prominent groups that became the vanguard that defended, protected and advanced the cause of the African American people as an organization. And this is the Black Panther. This paper is focused on discussing several important aspects about the Black Panther as a political organization that influenced the society as much as it influenced its individual members, in the process of establishing the social prominence and influence that the group managed to create for itself since its creation and during the time before it declined to power and social clout. The Black Panther History To be able to understand the Black Panther Party better, it is important to know how the organization started, what prompted the formation of the group, how it rose to social prominence, how it managed to recruit more members and grow in numbers, the goals and ideas of the Party and how it eventually affected the society. While there are historians who would talk about the chronological development inside the Black Panther Party to attribute to the beginnings of the party, there are those who will explain the beginnings of the party in different manner. They explain how the party was a result of the efforts of some of the people who believed that it is about time that a group is organized. There is an organized approach towards fighting the social injustice that the African Americans in the country are facing. While other historians point to the date, the founding father of the Party and other data to establish the roots and early beginnings of the Party, others simply refer to the beginnings of the party as more of a collective reaction by the people who cannot take the social injustice and oppression any longer. â€Å"It grew out of the social evils of an unjust, oppressive system (Seale 3). † Some believed that the creation of the Black Panther Party was a product of a necessity. While others believed that the creation of the group was a result of a calculated scheme undertaken by the founder and early leaders of the group. They foresaw the change coming in the national and international social spheres and saw that such a group with the intentions like the Black Panther party has the potential to prosper and be an important social institution (Seale 3). Others merely believed that the birth of the Black Panther party traced its roots on similar vein like equally radical group which broke away from the original nationalist organization and decided that it was best to create a group which is more radical to achieve more concrete actions and results; considering the party as something created after the â€Å"split† that happened in the ranks and in the strategy of the Student Nonviolent Coordinating Committee or the SNCC (Simpson, Yinge 424). â€Å"While it was, at the same time, a very strong sign that a part of the nationalist movement is moving towards radicalizing its actions, its beliefs, its tenets and other aspects of the organization design to accomplish social change (Simpson, Yinge 424). † The Black Panther Party officially became an organization after founders Huey P. Newton and Bobby Seale created the organization on October 15, 1966. It started with the name Black Panther Party for Self Defense. This is because the main thrust of the organization was the protection that the African Americans desperately need during the time when most of them believed that they are defenseless from the racist attacks on them. This attack was done by white police officers who came to symbolize the role of the main oppressors in the ideals of the group that would be later known via its shorter name, The Black Panthers Party (Simpson, Yinge 424). The Rise The rise of the Black Panther Party was attributed to the time immediately after the foundation. Most historians noted that the rise of the group to social prominence happened sometime in the late 60’s and in the early 70’s (followed soon after wards by the steep decrease in popularity halfway through the 70s). The rise to prominence was attributed to the efforts, success and concrete actions that the group has undertaken and achieved through the relatively short influential period that the group had. Many people believed in the ideals of the group, especially the ten-point program and the belief of the leaders that there is no reason why people from different racial background can’t get along with each other. This was the idea that the Black Panther and its leadership was trying to put forward. Because of the admirable ideology, many supported the group, allowing the group to rise to fame and prominence especially in cities, states and neighborhoods where Black Panther Party chapters are visible and active (Lazerow, Williams 84). The Black Panther Party was successful in achieving prominence because of its presence in many affairs that made them a household name. Soon, people were already aware of the Black Panther party, especially after numerous incidences with the police and the very active radicalism and activism that the group is not afraid to show in the streets. They were part of the consciousness of the masses, may it be the white or the black. The media and the press contributed to the growth of the Black Panther Party by talking about it in the newspaper, in the television and in the radio (Jones 41). The mass communication tools paired with the word of mouth improved the reputation of the Black Panther party and communicated to the people who they are and what they want to do. This act of reaching out to the people and reaching out to the government through violent and non-violent actions gained nationwide support and catapulted the organization into new and greater heights never experienced before by the Black Panther Party (Jones 41). An important note that serves as proof of the rise of the Black Panther Party in the society is the rise of the position of the organization particularly in the American left wing movement during the height of its social influence. Many believed that there was actually a time that the Black Panther Party was the leading organization that controls the leftists in the country, that the group is actually armed with a high level of clout and influence to go with a high number of Party members including soldiers who are armed and are willing to resort to acts of violence through the use of lethal force to defend its claims and social rights which it believed was, for the longest time, denied to them (Simpson, Yinger 424). â€Å"For about five years, the left wing of the black protest movements was occupied by the Black Panthers. Reference to the period when they were subjects of public attention and controversy may be of value in suggesting some of the consequences of harsh confrontation as a way of trying to increase interracial justice (Simpson, Yinger 424). † Even if the authors believed that the Black Panther Party ruled the American left for half a decade, their influence and role in the civil protest action for the African American rights and privileges extended a few more years before the perceived height of their power and a few years later leading to the decline of the influence of the organization. The Fall But just like any other good thing, the fervor that was the flame of the organization was soon consumed, and just like any other organization, the Black Panther Party was vulnerable to internal strife and external pressure. There are those who believed that a large part of the fall of the group was attributed to the negative publicity that the group had during the time when its founder Huey P. Newton was put under trial after he was apprehended as a suspect for manslaughter. Of course, there was also other internal instability that contributed to the collapse of the organization. With the changes that are happening inside and outside of the party and how the party was responding to it in return, it became clear through the signs that were displayed by the Party and its members that it would not be long before the group completely loses the breadth and depth of public support, social prominence and popularity that it once had, leading to the chapter in the life of the Black Panther party known as their fall from social prominence. One day, the group stopped becoming the leader of the American revolutionary left (Jones 286). Another possible reason why the Black Panthers lost its influence and power and the hold of the sympathy of the masses is because it disintegrated from within and imploded eventually. It was because of the problems that the Black Panther Party has to face internally, particularly the friction that was created after some of the women members asserted more and more power and influence and tried to be independent and authoritarian individuals themselves. It resulted in the subjugation of some of the male members of the Party, a development which is not in line with the thinking and dogma of the Party (Jones 286). â€Å"It is female chauvinism and Black women’s complicity in the castration of Black men primarily through the receipt of an alleged economic advantage that destroyed relationships and families in the Party and elsewhere (Jones 286). † What happened was an ironic and odd twist of fate. In the pursuit of equality and justice, the Black Panther Party made it a point that inside the group no, form of injustice would happen. That is why, they did not try to undermine or put the women members in a lower echelon. But this move proved to be one of the sources of confusion because some women had a distracted and distorted view of the essence of women empowerment inside the party, living the Party ideals about women members somewhat differently and counter to what the male Party members expected of them (Jones 286). â€Å"Obviously influenced by the pseudo-historical analysis of Black woman as domineering matriarchs and was seemingly unaware (or unconvinced) of the revised Party rhetoric highlighting the significance of revolutionary comrade sisters to the movement (Jones 286). † Perhaps, the most notable reason for the fall of the Black Panther Party – aside from allegations of internal strife, the participation of its members in illegal activities and the negative image it has been generating through continuous acts of violence directed against law enforcement agents some of whom are fellow African Americans – is the trial and eventual death of Newton. Newton was considered as a charismatic, intelligent and powerful leader that held the group strongly together during his time. But when he started losing control of the group, the group faltered and failed (Mc Cartney 133). â€Å"Newton was undoubtedly the most forceful, the best-known, and the most ambitious theorist-practitioner of left-wing Black Power, and for these reasons alone his profile is a small-scale representation of the entire Black Power left (Mc Cartney 133). † The Ideas There is a saying that the leader or founder of the group and what he or she stands for greatly describes the ideas and the general ideologies of the group. In the case of the Black Panther Party, understanding the ideas of the groups can be made by understanding its founder Huey P. Newton. Analysts believed that Newton symbolized what the group is all about, including the leanings of the group towards what John T. Mc Cartney explained as counter-communalism or the idea that the civil rights advocates demanded not a separation by the African Americans from the rest of the US, but a change in the system that can improve the lives of the African Americans in the country (Mc Cartney 133). This was one of the important aims of the organization and its founder represented what the group was aiming for. â€Å"In the 1960s, certainly the most visible, if not the most articulate, advocate of Counter-Communalism was Huey P. Newton, the leader of the Black Panther Party (Mc Cartney 133). † The Goals and Aims The main goal and aim of the group is to influence social and political spheres. The leadership provides sufficient and equal attention to the needs of the African American population and not subject this particular minority group in further acts of discrimination and marginalization. The Black Panther Party, like any leftist group, talked about giving the people what they deserve, what they need, what was deprived of them in the past, what they need in the future, pressuring the government to yield to their demands and using the power of the strength of their number as leverage to gain prominence and voice that can help the government hear their demands and act upon these demands efficiently and in a just and satisfying manner (Simpson, Yinge 424). The Black Panther Party, no doubt, was a different group compared to the other groups for African American civil rights advocates that came before. After its time, historians, critics and analysts believe that at some point, the Black Panther Party, despite its reputation for violence and police clashes, also shares some similarities with other groups, organizations and movements in the US that looked after the welfare of African American. One of the similarities that the Black Panther party shared with other groups is the aim which the Party and the other organizations wanted to accomplish (Simpson, Yinge 424). Although there are little differences, all in all, the aim of the Black Panther party was very much similar to the aims of the nationalist movement and groups in the US during the time of the Black Panther Party. â€Å"The aims of the Black Panther were similar to those of other Black Nationalist groups, except perhaps for the explicit demands that the government furnish jobs and decent income for all (Simpson, Yinge 424). † The Members The Black Panther Party is composed of male and female African American sympathizers and activists. They recruited heavily. The group was full in ranks in no time, establishing its presence in areas that included Los Angeles, Chicago, New York and other key cities and states. These same locations are where the group’s newspaper which goes by the same name was printed in large scale and heavily distributed for information dissemination. Like any other organization, the Black Panther assigned individual and group tasks. The duties and responsibilities of each member were, in detail, different from each other but in scope similar since they all worked to achieve one single goal (Lazerow, Williams 37). The higher echelon members of the Black Panther Party membership were the ones responsible for the role of the party as a spokesperson of the African American communities who, prior to the creation of the Black Panther Party, was speechless and was not heard by the local and national leaders. Some of the members of the party were tasked with gathering information about the grievances of the African American communities; while some are tasked in double checking these facts so that they are credible and real (Lazerow, Williams 37). The leaders of the group are the ones who present this information to the government officials who are responsible for the different aspects of the grievances that the African American citizens are laying out for the government to address and take action on. â€Å"Party activists also defined their anti-colonial politics in terms of pushing onto the municipal political agenda the concerns of local residents – who needed jobs, better health care, improved schools, and repaired streets (Lazerow, Williams 37). † Contrary to the belief that all Black Panthers did was instigate and involve themselves in violent protests, they also have political maneuvers that included talks with leaders so that reform is achieved. An important characteristic of the Black Panther Party members is its role not just in activism but also in pro-active vigilance. At the time of the rise of the Black Panther party to prominence, the lives of most African American (particularly male) involves violence, sometimes resulting from individual or gang-related violence or even from acts of violence committed by white police officers and law enforcement units (Lazerow, Williams 37). The Black Panther Party tried to answer and remedy this problematic situation by actively moving towards police monitoring of acts of harassment and unjustified physical assault towards African Americans. This is a part of the overall strategy to remove the presence of injustice in the country which is centered among African American minorities and is reflected through acts of wanton violence and unchecked aggression by the white police officers towards African American males (Lazerow, Williams 37). â€Å"The Panther’s famous ‘policing the police’ drew attention to the spatial remove that white Americans enjoyed from the state violence that had come to characterize life in black urban communities (Lazerow, Williams 37). † The members of the Black Panther Party were unafraid to go head-on with the white cops. Their boldness somewhat pushed the white cops back to a more acceptable sense of self control and self regulation. This is an important victory for the Black Panther Party and its members. The Effects they had on Society The Black Panther Party became popular and significant not just because of how the party managed to recruit so many members in a short period of time. More importantly, it became prominent because whether the detractors of the Black Panther Party accept it or not, the organization managed to accomplish something and actually had significant influence in the society especially during the height of its power. It convinced many people to believe and join their cause, which lead to the creation of a Black Panther Party that is filled with many members who are idealists who finally found an organization to which they can affiliate themselves with and actually expect to do something concrete about the current situation of African Americans in the US (Rabinovich, Reinharz 235). Perhaps one of the important social relevance that the Black Panther Party achieved and what other people actually believed they did was the ability to identify important points of concern present inside the society; one of which is the pertinent and relevant information concerning the presence of discrimination in the particular localities where localized Black Panther Party units operate. Wielding credible information, and managing to send this information not just to the authorities who need to do something about it – who should do something about it – but to the public who needs to know about it and who is inspired and at some point agitated by what they learned from the Black Panther Party, is one of the things that it managed to effectively do especially during the height of its power and social prominence. â€Å"The Black Panthers of Detroit or Chicago had no difficulty in pinning down the exact points at which there is discrimination (Rabinovich, Reinharz 235). † In some ways, what made the Black Panther different is its synthesis of many different aspects that involved the left-leaning movement that it has managed to assemble and establish (Rabinovich, Reinharz 235). The Black Panther has taken key concepts from the past and the future and moved from national to international analysis of social issues that made them a significant group during their time and in the height of the group’s power and social influence. â€Å"By reclaiming the tradition of black radicalism that the Cold War had suppressed and linking it to the concrete concerns of black communities, the Party joined the black rights struggle in the United States to a global analysis of capitalism and imperialism (Lazerow, Williams 37). † The Black Panther Today But despite the presence of Black Panther and the task that it set about in accomplishing, oddly, the Black Panther itself as an organization was nonetheless victimized by the same problem that it is trying to solve – to have the African Americans be treated equally as how the society treats the white American citizens during its time. Then, and now, the Black Panther experienced the stigma of the African American people which it represented. Proof of which is the fact that the Black Panther as a group was still viewed or presented by the media and the rest of the society in a way that sometimes creates misconceptions about the group. Due in some part because those which talks about the Black Panther, like the media and the historians, somewhat leaned towards white Americans. That is why even now, several African American historians, writers and critics still make it their responsibility to ensure that the contemporary public is correctly informed. IT is because of the belief that there are many anti-Black Panther and anti African American propaganda that circulated in the past which may have influenced the thinking, attitude and perception of the modern day people about the Black Panthers. â€Å"There are a lot of misconceptions about the Black Panther Party. I wanted to write this book so people could have a better insight into the inner workings of the Party, so that people would have a more true understanding of the Black Panther Party – what it really does, the kind of people who are in it, their everyday lives, the things that have happened to the Party (Seale, p3). † Conclusion The Black Panther Party will always be an important name in the analysis of the different US-based African American social rights advocacy groups. In retrospect during the height of the influence of the Black Panther Party in the society, it can be noticed that the Black Panthers became a success and earned the sympathy of the people because of what it managed to accomplish, what it managed to integrate in its essence as the group improved and developed through the years, what it managed to include in its collective fight for the cause and need of the African American people in the US. The group touched concrete and critical layers of social concerns especially those which affected the African American people. It managed to balance political dialogue with immediate and simplistic social needs without being vague or general. The group proved critical as well as constructive in their pursuit of answers and in providing solutions that can benefit the African American citizens. â€Å"At the heart of the Panthers’ anti-colonial politics was an analysis of the relationship between urban black communities and the post-war American metropolis and a critique of the concept of liberal free markets in urban property, employment, and housing, on the other (Lazerow, Williams 37). † Works Cited Jones, Charles E. Black Panther Party Reconsidered. Black Classic Press, 1998. Lazerow, Jama and Williams, Yohuru. In Search of the Black Panther Party: New Perspectives on a Revolutionary Movement. Duke University Press, 2006. McCartney, John T. Black Power Ideologies: An Essay in African American Political Thought. Temple University Press, 1993. Rabinovich, Itamar. Israel in the Middle East: Documents and Readings on Society, Politics, and Foreign Relations, Pre-1948 to the Present. Brandeis University Press, 2007. Seale, Bobby. Seize the Time: The Story of the Black Panther Party and Huey P. Newton. Black Classic Press, 1991. Simpson, George Eaton E. , and Yinger, J. M. Racial and Cultural Minorities: An Analysis of Prejudice and Discrimination. Kluwer Academic Publishers, 1985. The Black Panther Organization. 2008. 23 November 2008 .

Capitalism and Calvin Essay Example | Topics and Well Written Essays - 1250 words

Capitalism and Calvin - Essay Example John Calvin's letter on usury of 1545 made it clear that when Christ said "lend hoping for nothing in return," He meant that we should help the poor freely. Following the rule of equity, we should judge people by their circumstances, not by legal definitions. Humanist that he was, Calvin knew there were two Hebrew words translated as "usury." One, neshek, meant "to bite"; the other, tarbit, meant "to take legitimate increase." Based on these distinctions, Calvin argued that only "biting" loans were forbidden. Thus, one could lend at interest to business people who would make a profit using the money. To the working poor one could lend without interest, but expect the loan to be repaid. To the impoverished one should give without expecting repayment. The arguments in Calvin's letter on usury are amplified in Charles du Moulin's Tractatus commerciorum et usurarum, redituumque pecunia constitutorum et monetarum, written in 1542 and published in Paris in 1546. Du Moulin ("Molinaeus") developed a utility theory of value for money, rejecting Aquinas' belief that money could not be rented because it was consumed. This attack on the Thomist understanding of money was taken up by Spanish commentators. Domingo de Soto, concerned about social justice, suggested that Luke 6:35 was not a precept, since it has no relation to the justice of lending at interest. Luis de Molina, writing in the late sixteenth century, agreed. He suggested that there was no biblical text which actually prohibited lending money at interest. ( in Noonan, 1957) By the second half of the sixteenth century Catholics and Protestant alike were increasingly tolerant of the idea that the legality of loans at interest was determined by the intentions of the parties involved. Theologians... The researcher of this essay states that before we go on discussing how Calvin contributed to capitalism, we firstly need to discuss the word capitalism. If we are to look in the modern world, we can see that trade is characterized by an exchange of goods which brings in profits to the seller. The researcher explaines that this is the idea behind Capitalism – to make profits from an investment. Products are manufactured from raw materials then sold at a price higher than the cost of production. The idea of applying interest on loans, which is the spirit of capitalism, was widely condemned in ages past. Calvin was part of a society that had forbidden the lending of money at interest for 750 years. By 1544 Calvin had "formulated a doctrine about lending money at interest". John Calvin’s letter on usury of 1545 made it clear that when Christ said â€Å"lend hoping for nothing in return,† He meant that we should help the poor freely. In essence, the Calvinist Puritan leaders of the Reformation or those who were influenced by Calvin, believed that profitable undertakings, that gave the world a perfect recipe for capital accumulation by regarding frivolous spending as equivalent to sin. It is also maintained that without this attitude, Europe would never have acquired enough capital to launch the capitalist system. The Calvinists or the Reformed divinity were less bound to precedent and adjusted itself rapidly to the new economy. With this idea of practicing thrift, they became a successful merchant class and thus capitalism grew.

Environmental Science IP 1 Essay Example | Topics and Well Written Essays - 500 words

Environmental Science IP 1 - Essay Example One of the classical examples of this type of the ecosystem is the Amazon basin of South America. It has four distinctive layers; firstly it has forest floor. This is the bottom strata or layer that is highly obscured from receiving sunlight. Only plants that are adapted to low temperatures can survive here. Besides the layer of plants, it has a decaying plant and animal matter. Notably, the rate of decaying is high because of the humid and warm conditions. The second layer is made up of understory layer; this is found between the forest floor and canopy layers. Small animals and birds find suitable habitat within it because it consists of shade-tolerant shrubs, large woody vines, and herbs. Up to 5% of the sunlight reaches this zone (Lewis, 2009). Canopy layer makes the primary area of this ecosystem. It has largest trees of 35-45 meters high which are broad-leafed and dominant. It has the highly dense flora including the epiphytes, bromeliads, mosses and lichen. Most of these epiphytic plants are attached to the branches and trunks of trees.it has diverse fauna, then the emergent layer. Besides the majority of avian species including the spider monkey, hornbill, African parrot among others are found within this layer. Lastly, the emergent layer forms the last part of this ecosystem. Unlike the canopy, this region is made up of a small number of huge trees that reaches above 45-55 meters. Hence, this part rise just above the canopy layer. Tropical rainforest is often dynamic, their structure keeping changing. Like other ecosystems, both biotic and abiotic factors affects its existence. Biotic factors include organism that ensures decomposition of the animal and plants. These fungi, bacteria, and other microscopic organisms help to provide balanced carbon cycle. Also, autotrophs and consumers such as heterotrophs such as antelope and gazelles feed on plants and herbs and thus their lives are dependent on producers. Abiotic

How music is evolving through the generations Essay

How music is evolving through the generations - Essay Example Undeniably, the contemporary technological and environmental changes have positively impacted on evolution of music to fit the 21st century. No wonder children are finding it difficult to cope up with pop music, which definitely belong to a different generations. Such children try to look for music that can satisfy their interest, tastes, preferences, and fashions but in no avail (Benzon). Evidently, contemporary children are looking for catchy songs in addition to flashy images. Unfortunately, watching artistes perform today on stage is far much different from how they would perform many years back. The idea behind such changes is changing times that call for newer and more exhilarating shows that will meet the interests, tastes, and preferences of the contemporary audiences (Benzon). Anyway there is cause of alarm since the moment the contemporary children will get over their current tastes, the coming generation will be rocking in the world of music. Evidently, with the changing needs, wants, and preferences of different and prevailing generations, music like any other global sector has had to significantly change in a bid to rising into the occasion in order to meet specific needs, wants, and preferences. Therefore, technological and developmental dynamisms and turbulences have been the epicenter of evolution of

In what ways are the basic rules of media economics changed by the Essay

In what ways are the basic rules of media economics changed by the 'digital revolution' and in what ways do they remain the same - Essay Example Digital revolution has effected cost reduction by replacing analog into binary representation of ones and zeroes, felicitating multiple generations of copies similar to the original. Digital revolution goes far beyond multimedia applications of storing all information in a binary digital format. The horizon of digital revolution has expanded to the extent of putting an end to privacy, to quote the example of Walmart labeling all its products with RFID tags, causing worry to the privacy groups. Hoskins, McFadyen and Finn of University of Alberta have very appropriately and forcefully analysed links between media and communication in their book â€Å"Media Economics: Applying Economics to New and Traditional Media. They have reasoned with arguments on questions like the Internet affecting the information-rooted entertainment and cultural products; how is broadcasting generally regulated and often supported, segregating newspaper publishing from it. Media economics rules have taken different moulds as multi-faceted aspects of digital revolution unfold. On the basis of microeconomic principles and concepts, it peeps into media industries to discuss and analyse topics in the resulting media environment. In media industries, demand and supply of products is affected by their variables. When packet switching to circuit networks is employed for the Internet, the economies of scale work to give competitive advantage to US in comparison to other countries and on top of that the mergers of entertainment industry such as Disney’s acquisitions of Miramax and ABC, AT&T’s acquisition of the cable company TCI happen. Digital revolution through the medium of the Internet affects the supply of media goods and services. The time has come when possessing a commercial television-broadcasting license is â€Å"like having a license to print your own money† ï â€ºBraddon, 1965, p. 240ï   Here comes the all-important role of digital technology in affecting the demand of media

PROGRAMMING AND CULTURE CLASS IN ARCHITECTURE Assignment

PROGRAMMING AND CULTURE CLASS IN ARCHITECTURE - Assignment Example There is also the sound of moving vehicles coming from the waiting lounge. Observing with the sense of hearing has the advantage getting a deeper feeling of things around through sounds. The next site is a public square which is located in the same city. There are people around and the sound of scavenge birds. There is scent of perfume from nearby and the noise of vehicles from a highway that is just next to the public square. There is also smell of exhaust fumes that is presumably from the vehicles passing nearby. Through the sense of smell and hearing, it was possible to feel the contents in the atmosphere and distinguish them from each other. The third site is at a public park. There are sound of birds and insects on the air. Beneath the feet is cold grass. The atmosphere is cool and relatively quiet. Then a piece of rock is collected and it is cold and with a very rugged texture. The piece of rock is hard and heavy. Through the senses of touch and sight one is able to have a clearer feeling of things around. The sense of sight and touch adds a better feeling to the sense of sound. The next site is at the top of a public building. The far off horizon is clearing visible and there is cold air blowing. Buildings around the city and their different shapes and designs can be seen clearly from this point. The sense of sight here is able to give a clearer feel by adding details such as

Information System for Managment Essay Example | Topics and Well Written Essays - 4250 words

Information System for Managment - Essay Example This paper approves that decision making is the most critical function of management. This is undertaken by a manager at every level from the top to the lowest level of management. Thus in the example of Wal-Mart , the store head, the process manager, the inventory control manager, the sales manager, the personnel and the administration manager will have to take decisions at their individual levels. MIS will provide critical support to each of these managers to enable them to carry out their tasks efficiently. While information is critical, it has be evaluated carefully by the manager at each level and cannot be based purely on that provided by the MIS. Since management is a human and dynamic function, a manager should be able to exercise his judgement in each case and use MIS as a tool for functioning rather than let it override other critical factors. This essay makes a conclusion that Software reliability is frequently based on the needs for which it is put. A Borough Council is not likely to have people who are attuned to functioning in a flexible, information technology rich environment, thus there is a need to train them in both soft and hard skills when such a change over of systems is undertaken. It is apparent that neither the Borough nor the provider of FLARE had taken into account the importance of taking the employees on board which finally resulted in the problems brought out in the case study.

Digital Business Report Essay Example | Topics and Well Written Essays - 2000 words

Digital Business Report - Essay Example The benefits delivered by e-commerce to business organisations are often categorised into two segments including tangible benefits and intangible benefits. Tangible benefits of e-commerce are closely linked with increasing business efficiency, reducing operational costs, retaining and increasing customer base along with better automation of the process. On the other hand, intangible benefits of e-commerce to a business venture are associated with secured transaction, rapid delivery, ease and effectiveness of advertisement among others (Kuzic & et. al., 2002). In a nutshell, the e-commerce business venture idea is to set up a webstore, which will sell second-hand educational textbooks. The webstore is named as textbookpalace and its target customers will include secondary school, A-level, college and university students. The second-hand books will be acquired from libraries, schools, universities, charities, bookstores, and private individuals. However, the major supplier for the second-hand book will be the students who able to sell class notes, old tests and textbook. Contextually, certain challenges are identified with the idea of opening and operating the webstore. The most prominent challenges in this regard are associated with the security and privacy, legal aspect and customer service (Kuzic & et. al., 2002). Moreover, as a tool of project management agile methodology will be used. textbookpalace will use Shopify as an e-commerce platform for creating webstore. The rationale behind choosing Shopify is that it provides the simplest way for creating online store. This platform also provides most of the features required by small retailers while it is also extremely easy to use (IBM, 2011). Besides, it offers numerous essential features such as ease in organising products, customising storefront, accepting credit card payments, tracking and responding to customers’ orders among others (Innovation Pei,

Personal History and Home Background Essay Example | Topics and Well Written Essays - 1000 words

Personal History and Home Background - Essay Example I have a number of friends that I have made in the course of time. Most of them are back in UAE while I have some that I have been able to meet in my short course of study and living in America. I enjoy playing and watching football. My enthusiasm in business has emanated from my early days as a child where I made a great fortune from selling simple products in the neighbourhood. My aspiration is to build business empires that will provide employment and help me reach out my goals. I love engaging in charity; therefore, I will use the resources from my businesses to touch lives of other people. I am (Name), the name I acquired from my parents who thought that was the best name for me. I was born on 11th April 1996 in our rural home in Al Arrad. I grew up as an energetic person and very playful. My parents tell me that I was the comedian of the family. I come from a polygamous family and I am the sixth born in the entire family. My mother is the first wife and together with me, she has six children, two boys, and four girls. On the other hand, my father’s second wife has four children. I am the third born among from my mother. We have all lived in the same homestead since my father married his two wives. I have made several friends from different places, some of whom I have remained distant with while others remain very close despite geographical differences. My first genuine friend that I made was Noor, my stepmother’s child who is slightly younger than me. Before I joined a school, we could go out and play with Noor the whole day. Sometimes we went out even when we were told not to, this made us receive some punishment. However, we never relented in our engagements. In school, I meet several other pupils that I made friends with. In primary school, I had friends such as Shariff, Mustafa, and Khalif. I managed to make more friends from my neighbourhood, high school and now in a distant land of America.   I profess Muslim religion that emanates from the teachings that I received while still a very young person.     

Original writing Essay Example for Free

Original writing Essay I desperately waited for the answer. Laura has been murdered I was speechless once again come on honey, think, youve been in this situation before. My brain started to hurt, I was in utter confusion. She was only 9 years old and she was a Buddhist, she had no health problems, she had no enemies well not that I could think of 20 seconds from then has just gone passed without any speech, I received a fax from the south, it was a picture, I took it, I gazed at it in horror. What I saw was something that would never leave my mind. It was a picture of my best friend, brutally murdered a piece of her body probably her arm had been cut into almost equal boxes of about 10 cm each and placed in a certain way to spell something something that still continues today. the LTT. LTT is the Liberation Tigers of Tamil, a terrorist organization in Sri Lanka that began in 1970 as a student protest over the limited university access for Tamil students; currently seeks to establish an independent Tamil state; relies on guerrilla strategy including terrorist tactics that target key government and military personnel; the Tamil Tigers perfected suicide bombing as a weapon of war. They attack the southern part of Sri Lanka where there are many Buddhists, Muslims and Catholic. I never thought the LTT would have gotten this far. but they have. The questions and the disappointment that reached my brain were agonizing. I thought she trusted me, I thought she would tell me everything, I thought she would never doubted me. I thought she told me that there was NO ENEMIES, although I did know she had her little plans for peace, but not clearly. That instance I realised all these years of knowing each other was a bogus we didnt really no each other if we did then why am I so confused? 1. Today is the 22nd of August 2002, 9:15 pm. I stared at the newspaper in my bedroom. The newspaper I remember its the last thing we were talking about before we left, you were very clever for your age, I valued your words highly, I sure didnt seem to care about them, but I did keep it in my head, thats the only thing I have to remind myself of you. Remember once you were reading this newspaper about enlightenment? You gave me the English section; I thought it was pretty stupid, I remember reading it, and putting it away. Do you also remember the next day you went home angry at me for putting curd in your shoes and tying the shoelaces together? I felt bad okay, I waited with the newspaper for you to come back and give it to you, as stupid as it may sound of giving you an old newspaper, I kept it in a way to apologize to you after annoying you and show you that I do take care of your things. but you never came back. I cant ask you anymore, the answers to the questions, the answers to this mystery, and the answers to life. I cant talk to you no more, Mum will think Im gone insane because only mad people talk to a newspapers. But then I wouldnt mind because if murdering people is how sane people are, then Id love to be insane. I can however read it to you; this page will always be in my mind. Ill hold you to my ear so you can tell me what happened, but I know newspapers cant talk. Ill draw you in the newspaper and then you can talk But only computer animations do that. Remember yesterday when you flew over to the temple through my window, and you were floating with the wind? Remember I ran after you screaming and shouting your name? Remember people staring at me, thinking I was a stupid child running after a newspaper? I dont care what they think, what matters is what I think, I think of you, Ill cuddle you, Ill die for you, you are that one person that I ALWAYS trust, that one person who is very dear to me, even if you are just a friend, you were part of the family. Sorry for all the things I told you, it was a misunderstanding, you understand right? Thats what best friends do, thats what humans do. Please come back, at least give me a clue pointing me to the direction of where this happened, maybe how the angels pointed to the illumination church in Vatican city just like Dan Brown says in his book of Angels and Demons, but yours with newspapers perhaps? Remember when we played this little game of treasure hunt in the back garden? Please tell me this is one of that, you know I hate mysteries, then why did have to leave me mystified? Give me the answer to this mystery, Ill try my best, point me towards it, whatever, Ill find my way, I know you will guide me so I wont get scared. Ill promise you Ill do whatever you wanted me to do; Ill play lots and lots of treasure hunt games with you, even if I think its stupid. Are you satisfied now? Please come back. Please tell me this is a joke. Ill email you, but I cant, I dont have your address, Theres no point in emailing you because maybe you dont have computers up there or you just dont a email account. Is it [emailprotected] com? You have to live in a place you have computers to read my mail. I cant send you a post card or a letter can I? I dont have your address; do you have a postman up there? Im sorry I spilled water in your painting, I hope thats not why you went, I promise I wont do it again, you know Im clumsy and thats how I learn. Only I know how painful it is to tell you this, but I regret shouting at you, annoying you just because I was bored, I know you were joking those times but I took it seriously. But anyhow and anyway I wish you were back. Ill staple my mouth so I wont scream at you and loose you again. I read this newspaper over and over again, to see if you had left me a clue, the only clue I found was heaven, is that it? If I keep this, it will remind me of you, Ill place it carefully and keep it organised the way you like it. Ill make sure your letters wont dissolve in my tears. I should stop now, I wouldnt want to wet you, dont worry Ill look after you. I take care of you like you took care of me and stood beside me in everything I did. Oh how I wish you were back. Please, please, please come back. I miss you awfully.

Response to Buckley Essay Essay Example for Free

Response to Buckley Essay Essay According to William F. Buckley, American people everywhere have refrained from Trying to rectify irrational vexations (32). In Buckley essay, Why Dont We Complain? he explains some situations that he was involved in where no one would complain to repair an uncomfortable situation. Through out the essay, Buckley gives three reasons why he believes that the American people do not complain. I agree strongly with Buckley theories. I think that American people do not complain in situations where a complaint is needed. The first theory that he stated is that everyone expects someone else to complain (33). One of the worst ways to solve a dilemma is to expect someone else to do it prior to you. Situations come up all the time where someone is needed to stand out above the rest of the people to get the problem solved. However, what if no one is willing to be the one who attempts to solve the situation? Does this mean the situation will not get fixed? I believe this type of situation happens more than people notice. Expecting someone else to solve the problem was one of the powerful points I felt that Buckley explained in his essay. An example that he used demonstrated this point very well. He was on a train where the temperature was very uncomfortable. It was 85 degrees in the train when the temperature was below freezing outside. He knew that everyone was suffering from the heat, including himself, but no one asked to get the temperature altered (31-32). He then stated this is because people have given up trying to rectify irrational vexations (32). They expect someone else to complain about an unpleasant situation. One example that I recall where this had occurred to me was at work while I was putting in place underground cable. It was an extremely hot day and a very hard day of work. By 4:00 in the afternoon, the water cooler was empty and I was very thirsty. I thought that everyone else was dehydrated also, so I did not pronounce anything to foreman about the empty cooler. By the end of the long day, around 9:00 at night, it was time to go home. Over that entire period, the water cooler never was filled because everyone expected someone else to tell the foreman, who was not accepted by many of my co-workers. The second theory that Buckley used is that people are afraid to state their mind (33). Are people apprehensive to complain? Buckley thinks that people can be afraid to complain. He stated that we are all increasingly anxious in America to be unobtrusive, we are reluctant to make our voices heard, hesitant about claiming our rights; we are afraid that our cause is unjust, or that if it is not unjust, that it is ambiguous, or if not even that, that it is too trivial to justify the horrors of a confrontation with Authority (33). I feel that people sometimes can be scared to fight for their cause. They are afraid what result may come from it. Sometimes I am worried to complain. I think that the cause is not worth the complaint or I may be terrified of what someone may think of me if I complain. An example that I recall where I was afraid to complain happened to me just recently. I took my truck in to a repair shop to get some work done on it. I would call every day to see if it was done, but each time I spoke to the service guy, he would tell me that the mechanic could not find the problem. He placed many new parts in my truck and still did not solve the problem. After two weeks of work, I got my truck back. It was merely a simple problem the mechanic could not locate because of his inexperience. I wanted to complain about the time-consuming service and the lousy mechanic, but I thought that maybe it was unjust because they were busy. I agree with the theory that Buckley includes because I can think of many times where I have felt this way. Should people be afraid to complain or should they always be free minded about an unjust cause? The third point that was made in the essay by Buckley states that the high-powered government is taking rights away from the people. He states, very year, whether the Republican or the Democratic Party is in office, more and more power drains away from the individual to feed vast reservoirs in far-off places; and we have less and less say about the shape of events which shape our future (36). He also says that we accept the government power to hold upon us (36). The government is responsible for the great number of American deaths in Korea and is now responsible for billions of tax dollars spent every year. However, only a few Americans are willing to stand up against the government and strive for what they feel is right. Is this because of the high-powered government? I feel that this may result in  decreasing complaints, but I do not agree completely. The government may have a lot of power over America but I think that Buckley other points support his case stronger. After analyzing Buckley essay, I started to focus on situations like those that he used as examples in the essay. I found many of the same incidents that Buckley stated in the essay true. I thought that the reasons that he uses had significance in the essay. People are expecting someone else to complain, people being afraid, and people not complaining because of the government increase in power all seem like strong-based theories to me.

The Power Of The Mcdonalds Brand

The Power Of The Mcdonalds Brand McDonald is one of the most popular fast food brands in the world. It started business in fifties and now it is serving worldwide chain of 30,000 restaurants. McDonald restaurants undoubtedly present a very useful example of sociological artifact. Several artifacts of modern world has been very well organized as Macdonalds popular brands, promotional strategies with the famous toys and films, its involvement in the charities and its saturation advertisement. More than 75% of McDonald is owned and operated by local men and women. Its serves more than 40million people per day. It drives 80% of its revenue from 8 countries like Canada, Brazil, Germany, France, Japan, UK, Australia and USA. The greatest achievement it got was creating a image in the minds of people and introducing them to the fast food culture. Delivery speed, customer care and hygiene cautions are the main driving advantage it has which helps the Macdonald to attract many customers. They have created a corporate symbol and saturated advertisement has helped the Macdonald to make a brand image and logo in the minds of millions of people. Overall McDonald strategic plan is called plan to win. There focus is not to be the biggest fast food chain in the world but the best fast food chain. McDonald strategic thinking behind this plan is creating better experience through the execution of multiple initiatives surrounding the five factor of exceptional customer experience. (McDonald, 2009) A key element of the MacDonald strategy since the beginning has been to own all the property on which the MacDonald was built doesnt matter the property is franchised or company owned. Rental money differs from property to property but it has been estimated that McDonald generate more money from its rents of the property than the franchise fees it charges. The success of the MacDonald since its beginning can be attributed to the customers service it provides. As the restaurant wants to be known for its consistent high quality food and uniform method of preparations. Macdonald has revolutionized the restaurant industry by inventing the limited menu fast food restaurant. Some inventions it has made are the introduction of the indoor seating and drive through windows. Another invention was the introduction of the play area. MacDonald is continuing new inventions to facilitate the mass customization process. In 2001 McDonalds began standardizing its technology its existing point of sale system with the office system in more than 11,000 stores in the United States. The company is investing in a common point of sale which will be available to use all over the world in its branches. (typepad, 2009) McDonalds facilitates the exchange of value by matching the money paid by customers with quality and variety of products and services resulting to the customer feeling of having received their moneys worth and even more than what they paid for. McDonald targets the customer satisfaction by catering the preferences to make the customers feel satisfied about the value exchange. McDonald is recommend for the family or friends gathering as well. MCDONALDS VISION To be the best and leading fast food provider around the globe MISSION STATEMENT McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, value, and cleanliness so that we make every customer in every restaurant smile OPERATIONS AND BUSINESS STRATEGY The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives. Strategy is managements game plan for strengthening the performance of the enterprise. It states how business should be conduct to achieve the desired goals. Without a strategy management has no roadmap to guide them. In McDonald the business strategy for the company is to make food fast available to its customers at a very low competitive price but to get profit as well by reducing the cost of the product and expanding the business world wide. Operations strategies play a very important role in achieving organizational goals. By using these strategies an organization controls and maintains all of its operations. So these should make after a comprehensive marketing analysis according to capabilities and resources of an organization. Operation management strategies in McDonald are being made by made by top management. These strategies are implemented in all the branches of the McDonald and these strategies are distributed to all its franchise branches in the written form. So there are operational managers in all the branches that control all operational activities. McDonalds has developed three strategies for its future scenarios. These customers values, customer convenience and optimal operations. Together with the digital strategies, it helps to create new ideas for the company. The stores are characterized by the operations team as miniature manufacturing facilities. With its goal to improve the manufacturing process (inventory control, production planning, financial control and point of sale order entry) that help the store. (bized, 2009) REDUCING COST WITH MORE EFFICIENT EQUIPMENT The challenge facing the global equipment suppliers when they design the fryers for our restaurants is to develop such kind of equipment that are more energy efficient and gives better taste while improving the crew efficiency and using less cooking oil. The low oil Volume Fryer is our next generation fryer. LOV improves cooking efficiency, simplifies filtering and cleaning, and provide enhanced environmental benefits. The LOVs innovative design allows restaurants to cook the same amount of product with approximately 40% less oil. It also uses approximately 4 % less energy than standard fryers. (Gallagher, 2003) In McDonald lighting represent an important role in reducing the cost of its operations. McDonald uses fluorescent low consumption lighting in the kitchen. Tests revealed that each restaurant saves 11,000kWh of electricity each year. Packaging plays an important role of McDonald brand not only for quality, integrity and safety but also in its visibility to our customers. McDonald also use its cooking oil in its transport operation which has significantly reduces the cost of operation as well. The manuals of the McDonalds employees not only emphasize the organizations motto and QSCV, it also spells out everything they need to know to perform their tasks efficiently. It includes detailed rules on cleaning, food preparation and employees grooming and hygiene. They help ensure efficiency, predictability, and control in the production and customer service. In order to achieve its business strategy goals, McDonald is emphasizing more and more on reducing its cost of operational activities. In order to reduce the cost McDonalds purchases its potatoes from corporate farmers in farming states not the commodities market. Consequently it limits its contact with price fluctuations that might have occurred by using the commodity exchange to get those goods. (typepad, 2009) Aside from offering hamburgers and fresh fries, McDonald has start serving the family treat and as a community centre for the senior citizen. It has also start giving indoor playgrounds and promotional toys to its kids as well. As this trend continue there is an extension of more service-oriented technologies is needed. They can conduct studies and surveys to better know which among the different alternatives serves the companys objectives the best. These might include robots taking orders instead of humans, automated processes of food production (typepad, 2009) McDonald has a policy to be in the market as a market leader. In order to keep its leadership it keeps low cost and gets more income by selling food at cheap price. Food made with the help of machine is considered more hygienic; however the continuous development in the technology McDonald and especially its employees as they have to serve quick services. Computers and smart cashiers are used by the employees so that they would not get confused and they are provided with customized database management system. These all operational activities are conducted in all the branches of McDonald worldwide in order to successfully implement the business strategy of the McDonald. MCDONALD LAYOUT, PROCESS TYPE AND USE OF TECHNOLOGIES MCDONALD KITCHEN LAYOUT The strategy refers to the overall working and general environment offered by the McDonald. It includes the personal level, service and product layout, interior and exterior. McDonald has a policy to serve the fresh food to it customers in a minimum time and at the same time they want to get as many as possible customers to get the more income. The most important thing on which McDonald operational department concentrate is the customers satisfaction. Customers satisfaction can only be achieved if it serves the customers with a good quality food in a quickly with minimum price. In order to perform this whole process McDonald has a very specific type of layout. This layout gives an easy access to the staff to serves the customers in a quick way. At the till when a staff serves the customer, staff has a everything in its reach required by the customer. (Gallagher, 2003) McDonald keep maximum number of tills opens to serves the customers and each staff takes average one minute to serves the customer. The chairs are arranged in such a way that it gives a minimum disruption to the people who are standing in the queue. In the kitchen department McDonald has selected high efficiency fryers which take minimum time to fry the chips. Operations manager has assigned the task to different staff members according to their ability. McDonald get most of the things in ready to serve form from its main headquarter which decrease the cost of producing the food and it also help the McDonald to keep the quality same all over its stores. Staff in McDonald only has to put the food in oil and it gets ready to serve. It also helps the McDonald to save lot of storage cost. In order to keep the system runs smoothly McDonald always keeps good relation with the suppliers. Their supplier makes sure that they deliver the goods to McDonald in the minimum possible time. (Swearingen, 2003) STRATEGIC IMPORTANCE OF LAYOUT Proper layout enables: Higher utilization of space, equipment and people Improved flow of information, materials or people Improved employee morale and safer working conditions Improved customer/client interaction Flexibility Layout design mean the overall working and general environment offered by the McDonald. It includes the personal level, service and product layout, interior and exterior etc. STRATEGIES: Exterior McDonald sets its premises in proper manner to handle any number of customers easily. The building design is standard world wide but it may be have some difference in size or in exterior according to the location. It enables them to save time, satisfy their customers, comfortable environment for both employees and customers. Ray Kroc opened the first McDonalds franchise in 1955 and today there are over 30,000 restaurants worldwide. McDonalds objectives were to modernize older McDonalds buildings with a fresh new look, while still maintaining the primary iconic sign design and exterior facade elements. The restaurant sign design had to carry the restaurants into the next decade and follow their unique Forever Young branding. Interior: Interiors are set to be depoliticized. In addition to new restaurant lighting, menu boards, artwork and graphics, new materials will offer choice when it comes to decor selection. Technology perks include Wi-Fi, programmed music, and video. (typepad, 2009) MCDONALDS USE OF TECHNOLOGIES McDonalds U.S. created a Store Technology Board to help deliver on the Plan to Win. The board is comprised of corporate and franchisee representatives and is responsible for guiding the development of technology in McDonalds U.S. restaurants. It is also responsible for ensuring timely, cost-effective delivery of high-quality technology solutions; providing effective and timely communication with McDonalds stakeholders and leveraging technology talent and resources where they exist. In 2001 McDonalds began standardizing its technology by integrating its existing point-of-sale and back-office systems in more than 11,000 restaurants in the United States. The company now is investing in a common POS system for use around the world. New-POS, a product developed by Savista, will help McDonalds improve restaurant productivity and enhance the customer experience. In addition, moving to New-POS will create a common platform across the globea move that will better allow McDonalds to leverage future technology in the restaurants. McDonalds implemented an integrated electronic payment system that could be adapted to meet future technology needs as well. He says a significant amount of time also was invested in finding a solution that would permit debit, credit and gift card transactions to be processed through the standard POS system in less than four seconds.(swearingen, 2003) McDonald uses the best equipment to carry out the day to day operation in its outlet. MCDONALD EXPLOTATION OF VALUE CHAIN AND QUALITY PORTERS FIVE FORCES ANALYSIS Competition Restaurant industry is highly competitive industry. There are many small fast food businesses in the industry that fight each other to improve their customer base. McDonald is not exception to this. Since it establishment in 1940, MCD has excelled in this sector. Nevertheless to stay in the competition, it started with MCafe. This helped the company to stay in the business as a major fast food business. Another major step came out when McDonald started breakfast to compete with the existing businesses serving breakfast. Hence this industry is extremely competitive and the MDC should be up to date with customer taste and preferences. Quality is very important for McDonald in order to stay in the market but at the same time it has to keep the prices minimum to maintain the cost leadership. Ease of entry Although it is hard to enter in the restaurant business as it demand a lot of investment and it is hard to establish a distinct brand name as well. There is a cost of entry in the market and there is high research and development cost. Large established companies like McDonald do make it more difficult to enter and succeed within the marketplace, new entrant find that they are faced with price competition from existing chain restaurants. At the same McDonald working hard to maintain the quality same throughout the time. It is aware that if it compromise on its quality then it will make very much easier for the new entrant to attract the customers with better quality of its food products. Figure 1.1 Substitutes McDonald keeps a very close watch on its quality because it is aware that customers have many others substitutes of its food products. e.g MDC burgers, Beverages and dairy products. Strength of Suppliers The suppliers power in the fast food industry is relatively small unless the main ingredient of the product is not readily available. Strength of Buyers Relatively strength of buyers in this industry is relatively low.(Ifm, 2009) PORTERS FIVE FORCES ANALYSIS OF VALUE CHAIN The goals of these activities are to offer the customer a level of value that exceeds the cost of activities, thereby resulting in a profit margin for McDonalds. Figure 1.2 The primary value chain activities are: Inbound Logistics The receiving and warehousing of raw materials and their distribution to manufacturing as they are required. McDonald has an efficient warehousing and transporting goods to its branches. All the products are made in the warehousing and goods are distributed as per the requirement of each branch. Operations The processes of transforming inputs into finished products and services. McDonald has a very good operation system as it has trained staff for each task in the kitchen. Most of its product is already in the ready to serve form. All they have to put them in the ovens or in the oil and the product get ready to serve in the minimum possible time which normally takes from 1-5 minutes. Outbound Logistics The warehousing and distribution of finished goods. McDonald has a very well established transporting system. As all of its products are prepared at the warehouse, so in order to improve the distribution process it has applied the IT technology which inform the warehouse body that which branch is running out of the products, so before the products get finished it immediately make available the product to the branch. This process is very cost effective as branches do not need to have the stock room for the goods. Marketing Sale The identification of customer needs and the generation of sales. Service The support of customers after the products and services are sold to them. The primary activities are supported by : Technology development Technologies to support value creating activities. The value chain model is a useful analysis tool for defining a firms core competencies and the activities in which it can pursue a competitive advantage as follows: Cost advantage By better understanding costs and squeezing them out of the value adding activities. As per the porters five forces analysis McDonald deals with factors outside a industry that influence the nature of competition within it, the forces inside the McDonald influences the way in which the firms compete, and so the industrys likely profitability is conducted in the Porters five forces mode.(Ifm, 2009) Figure 1.3 Further there are Secondary support activities which directly supporting the operational activities of the business. HRM department make it possible for the business to get the energetic people to perform the operations. They always keep motivating the staff to work hard. The Management makes possible to select the technology which is cost effective together with the efficiency. CONCLUSION McDonald is a very well established organization. The success of the McDonald is completely based on the extensive research of the market internal and external forces. It has done research on the people behavior of specific country, on their culture, buying power and social issue. McDonald has paid special attention on the location of the business, its interior and exterior outlook and types of technologies it going to use to get the maximum production at short time. The most important thing which it focused on was the quality and the market forces which directly affect the business.

Martin Luther Kings Shattered Dream Essay -- Dr. Martin Luther King J

Martin Luther King's Shattered Dream "I have a dream" is a phrase heard by more than 200,000 Americans on August 28, 1963, and since then, Martin Luther King, Jr.'s "I have a dream" has resonated through millions of heads and thoughts in the world. Eyes search for the reality of his dream, ears search for the freedom bells ringing, hands search for a brother's hand, and mouths search for the songs of freedom. Martin Luther King, Jr. dreamed of a utopia where the colors of black and white would become so intertwined that shades of gray would appeared. Martin Luther King, Jr. charged the American people to go out and create a perfect place, and many people have tried, but as long as antiquated moral values remain, America will never fully wake up from the nightmare of racism and enter into the dream of equality. Of course, not all race relations today are a nightmare; Americans have risen above some of their petty prejudices and biases. During the sixties, black people were forced to ride in the back of busses, black people were forced to stay apart from white people, black people were forced to step out of the way of white people, and black people were commonly disrespected and thought of as inferior. Because of segregation, there were different schools, different water fountains, different restaurants, and different housing areas. A black man was not encouraged to elevate in society but instead had the words "you are inferior" constantly beaten into him by the white man. Because of these practices, Civil Rights movements began to take place and people like Martin Luther King, Jr. began speaking out against the injustices toward black people. The Civil Rights movement accomplished several things: in today's society segre... ...intentionally been taught; however much I try to scrub the dark soot out of my brain, the spot remains. These spots remain on all of society as long as these thoughts and feelings remain in people's minds. King dreamed that "one day [his] four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." But, as long as white people continue their ingrown practices, this will never happen: there are bad opinions of a black and white couple, there has never been a black president, there are very few black students and teachers at McCallie, and there is not a single black family in my neighborhood. Yes, there is equality, but only between black and white Barbie dolls. King tells us to "let freedom ring from Lookout Mountain of Tennessee," but we fail to reach such a high expectation.

Communications: An Integral Part of Education Essay -- essays research

Communication: An Integral Part of Education Communication is a skill that everyone needs to acquire and learn how to utilize effectively. In any given profession, communication is required regardless of whether or not the field is a creative, professional, or strictly business. Especially in the field of elementary education do the teachers and staff need to possess exemplary communication skills. This is not only with the students but as well as with fellow faculty members and the parents’ involved in the community and school. All areas of communication are vital to be an effectual educator but none as important as understanding the culture of the teaching environment, using rhetoric in class lectures and lessons, and becoming a valued and skilled public speaker. With the three above qualities mastered, only then can an educator truly be seen as an effective communicator.   Ã‚  Ã‚  Ã‚  Ã‚  To honestly and successfully understand culture, the educator must know that culture is â€Å"a system of ideas, values, beliefs, structures, and practices that is communicated by one generation to the next and that sustains a particular way of life† (Wood, 2002, p.95). In appreciating and analyzing this, a teacher must then now use this basic understanding of culture and formulate their lesson plans and agendas to encompass the variant cultures in any given school setting. Not only America, but Texas too has become a melting pot of varying cultures from all expanses of the world. This makes educating at this time very fascinating and exciting but potentially frustrating. Language and cultural barriers often create obstacles in the classroom which makes teaching in a normal and systematical approach ineffective. Cultural barriers can most easily be tackled by teaching other children about the importance of culture and in teaching them â€Å"tolerance, in w hich a person accepts differences, although he or she may not approve of or even understand them† (Wood, 2002, 117). Not only in culture but in just plain communication skills, students learn very quickly important ways of communicating effectively and ineffectively. Once thrust into school, children begin for the first time to communicate and express themselves without their parents’ around. In a recent study â€Å"it was reported that all of the communication skills perceived as important to children ranked as follows ... ...portant skill to hone, yet it must be followed through properly. If it is seen as some domineering perspective, then it can be misleading. Rather, as a clear and successful educator, communication must be a vital and integral part of teaching. In becoming a lucrative educator, understanding culture, using rhetoric to be advantageous rather than harmful, and polishing public speaking skills will create a certain amount of validity in the chosen field of education. Therefore, to be an elementary education major a rudimentary knowledge of communication and its’ importance will make the job easier and more fun for both the student and the teacher. Bibliography Aylor, Brooks. (2003). The Impact of Sex, Gender, and Cognitive Complexity On The Perceived Importance of Teacher Communication Skills. Communication Studies. Vol. 54, Issue 4; Pg. 496. Greenspan, Stanley. (2003). Reciprocity: a two-way street. Scholastic Early Childhood   Ã‚  Ã‚  Ã‚  Ã‚   Today. Vol. 17, Issue 6; Pg 21. Sears, William. (2002). Cool Communicators. Parenting. Vol. 16, Issue 2; Pg. 68. Wood, Julia. (2002). Communication in Our Lives. Belmont, CA: Wadsworth Thompson Learning.

Communities and Urbanization Essay -- essays research papers

COMMUNITIES & URBANIZATION Introduction George Murdock once said that a community is one of the two truly universal units of society organization, the other one being family (Schaefer, 461). We are all part of a community, and in many cases, we are a part of multiple ones. In chapter 20 of our textbook, we are looking at communities and urbanization. It discusses urbanization and how communities originate. It also looks at the different types of communities. Communities are defined as â€Å"a spatial or political unit of social organization that gives people a sense of belonging† (Schaefer, 548). It can be based on a place of residence, such as a city, neighborhood, or a particular school district. It could also be based on common identity, such as gays, the homeless, or the deaf. Lets take a look at communities and urbanization through the functionalist perspective, the conflict perspective, and symbolic interaction. According to the functionalist perspective, communities are very much structured to maintain their stability as a society. When you look at such things as urban ecology, it is a prime example, because it looks at how different elements in urban areas contribute to stability (Schaefer, 464). According to the conflict perspective, communities are very much structured in a way that separates different communities by certain conflicts. You have the upper class of a community, and then you have the lower working class. You have black and Jews, and then you have the KKK. All these things cause different communities to be separated and structured to unify each different community. One very example of the conflict perspective in this chapter is new urban sociology. Symbolic interaction can be viewed many different ways according to communities. Anywhere from the upper class using very proper etiquette and high posture, to gays wearing a piercing only on their right ear. You also have your working class that may look older and more rigid than the officials and owners of companies who have not had to do a lot of manual work throughout their lives. The list can go on and on. All of these are ways that symbolic interaction helps to set up different communities. How did communities originate?   Ã‚  Ã‚  Ã‚  Ã‚  A community is a spatial or political unit of social organization that gives people a sense of b... ... way. Conclusion In this chapter, we learned about how different communities were developed. We learned about preindustrial cities, industrial cities, and postindustrial cities. We learned the process of urbanization through the functionalist and conflict perspectives. We also learned about the many different types of communities that there are. Communities are found everywhere. No matter where you go, you will always find yourself in a community of some sort, and you will always belong to a community somewhere, whether it be residential or political, or both. It’s amazing to think about all the different types of communities there are in this world, and which types of communities you yourself might be associated with. RESOURCES Armour Vivian. Personal Interview: Treasure of a Small Town School. 18 Nov. 2004. Asset-Based Community Development Institute. http://www.northwestern.edu/ipr/abcd/abcdbackground.html Co-Intelligence Institute www.nwu.edu/IPR/abcd.html Mifflin Company. Published by Houghton Mifflin Company. Date Accessed 18 Nov. 2004 Schaefer, Richard T. Sociology 8th Edition The American Heritage. Dictionary of the English Language, Fourth Edition. 2000. Houghton