THE LESSON :: Essays Papers

THE LESSON 1 "Ah! If only I could be young again!" Most people often say this statement. People wishing they could go back to their youth and make a change. [Frag - 1] If one could become young again, would he/she really change? Or is youth a state of mind? In "Dr. Heidegger's Experiment", [,"] Nathaniel Hawthorne gives us an example of what can happen when one does become young again. The theme of this story is that morals established in one's youth remain unchanged throughout one's life. 2 The narrator does not identify himself as a character, nor if his character is present during Dr. Heidegger's experiment. [SS The narrator does not identify himself as a character or participant in the experiment.] Within the story, the narrator does mention that this [What is "this"?] might seem unbelievable and false. He alludes [Diction] that the story may be a lesson in morality. The effect of such a narrator allows the audience to decide if the story is true or a mere lesson. [A lesson cannot be true?] 3 Throughout the story, symbols of youth and age are present everywhere. The rose, which Dr. Heidegger has kept for 50 years, symbolizes his love and commitment for Sylvia Ward. It also symbolizes youth. When Dr. Heidegger places the rose in the liquid of youth, it blooms just as the characters do when they drink the elixir of life. However, the rose has a double meaning. It also means death. As the rose withers, so do the characters. [What else is the rose associated with?] 4 The experiment starts on a summer afternoon. Symbolically, a summer afternoon means youth. The characters become young during this time. When the sun sets, they age. The sunset symbolizes aging. 5 Throughout the story, we hear about this Fountain of Youth. Also referred to as the elixir of life or the liquid of youth. [Frag -1] This Fountain of Youth is really a state of mind. Like the saying goes, "you are as young as you think you are." That is what this elixir of life is really about.

A Flawed Society :: essays research papers

William Golding’s allegoric novel, Lord of the Flies illustrates many issues of human society through a group of young, stranded, British boys. The story takes place on an island during World War II. As a result of a plane crash, several young schoolboys are left to survive on their own in an entirely new environment. Left with no other choice but to wait to be rescued, they try to figure out what is necessary to sustain a civilized life similar to the one before. They start out fairly well, demonstrating a relatively democratic and cooperative society. However, as life in the crude territory continues, and the hope for rescue diminishes, the inevitable happens. Things begin to fall apart. The neglecting of rules and their desire for fun and violence overtake them, ultimately destroying any order or peace they had on the island. Although the novel was written several decades ago, current happenings such as the Columbine shooting show that Golding’s views on these issue s are valid even to this day. The first and most obvious aspect that Golding points out, are the consequences brought on by a weak government. He places his characters in a completely different environment where civilization is nonexistent, and the only form of authority is in the form of a 12-year-old boy named Ralph. In the beginning, the boys are somewhat pleased with their newfound freedom. However, this switch in government and society eventually leads to the development of an indifference to rules and civility. It starts out with the conflict between Jack and Ralph. Jack, whose main priority is to keep the group’s meat supply steady, and Ralph, whose main priority is to maintain control, argues numerous times in the book. As tension builds up between the two, the arguments grow more serious. At one point, Ralph tells Jack, â€Å" You’re breaking the rules!† and Jack replies, â€Å" Who cares?† (p. 91). This event foreshadows Jack’s rebellion against Ralph and the series of events following the rebellion that lead to the final collapse of their society. The collapse is indicated by the destruction of the conch. The conch, which had called the meetings into place and moreover gave the right to speak in one, clearly represented order and law on the island. â€Å" †¦ The conch exploded into a thousand white fragments and ceased to exist† (p. 181). At that moment, it was not only the conch that ceased to exist, but their society’s remaining stability as well.

Beer’s Law Lab Report Essay

Abstract: The Beer’s law lab was conducted to determine the optimal wavelength of Co(NO3)2 ·6H2O with the use of spectrometry. The results determined that the optimal wavelength to study the absorbance of this salt was 500nm. It also demonstrated how transmittance of light and absorbance of light are inversely proportional because absorbance is calculated by multiplying transmittance by a negative log. Introduction: When one is studying chemicals, there are many important factors of significance. The color of a chemical is a useful tool in its study. The light one sees produced by a chemical is the result of both reflection and absorbance of wavelengths. The wavelengths that are absorbed by a chemical are not visualized. The wavelengths that are reflected back are the colors that one sees. When chemicals are diluted in water, their colors also become diluted. As the chemical is diluted, the molecules spread apart. The more dilute the solution, the further apart the molecules. As the molecules spread, the color that is reflected becomes less intense because some of the wavelengths are able to pass through the solution without encountering any of the solute. The more wavelengths that are able to pass through a solution without encountering any of the solute, the greater the transmittance. The transmittance can be mathematically calculated by dividing the amount of light that exited the solution (IT) by the amount of original intensity (IO). That value is then multiplied by 100 to give the percent transmittance (%T) Beer’s Law is used to relate and compares the amount of light that has passed through something to the substances it has passed through. The Law is represented by A=abc. â€Å"A† is the absorbance of a solution. The â€Å"a† represents the absorption constant of the solution being tested. The â€Å"b† represents the thickness of the solution in centimeters, and â€Å"c† represents the solution’s molarity or concentration. The â€Å"A† can be calculated by using the negative log of the transmittance (T).   The lab experiment conducted used the salt Co(NO3)2 ·6H2O. The Co(NO3)2 ·6H2O  was diluted in distilled water to four different molarities. The most concentrated solution was used to determine the optimal wavelength to study the salt by measuring the transmittance of the Co(NO3)2 ·6H2O with twenty different wavelengths of light. Once the optimal wavelength was concluded, the transmittance of the less concentrated Co(NO3)2 ·6H2O solutions was also measured. The measurements of the less concentrated solutions was to determine the absorbance constant, â€Å"a†. Finally, the transmittance of an unknown concentration of Co(NO3)2 ·6H2O solution was measured and molarity was determined based on the absorbance constant determined earlier in the experiment. Procedure: A test tube was prepared with 0.1 M solution of Co(NO3)2 ·6H2O in 10mL of distilled water. Half of the .1M solution, 5mL, was drawn up into a pipette and put into another test tube with 5mL of deionized water to make a 0.05 M solution. Half of the 0.05 M solution, 5mL was drawn into a pipette and put into a test tube with 5mL of deionized water to make 0.025 M solution. Half of the 0.025 M solution, 5mL, was drawn into a pipette and put into a test tube with 5mL of deionized water to make 0.0125 M solution. A test tube of 10mL of deionized water was also prepared. The bubbles on all test tubes were removed by tapping on the outside of the test tube. The outside of the tubes were dried off and any fingerprints were removed with paper towels and placed into a test tube rack. An absorbance spectrometer was zeroed by measuring the transmittance at 400nm with no test tubes in the spectrometer. The spectrometer was then calibrated to 100 percent transmittance with the test tube of deionized water. The deionized water was removed from the spectrometer and the 0.1 M solution was put inside the spectrometer. The transmittance of the solution was recorded and the solution was removed. The wavelength on the spectrometer was changed to 410nm and the deionized water was placed back into the spectrometer and the transmittance was calibrated to 100 percent. The deionized water was replaced with 0.1 M solution and the transmittance was recorded. This process was repeated twenty times with the wavelength increasing by 10nm consecutively until the last wavelength, 600nm, was  measured. It was necessary to calibrate the spectrometer between each change in wavelength. Every change in nanometers had to be measured and calibrated at 100 percent with the control of deionized water. This maintained accuracy when the transmittance of Co(NO3)2 ·6H2O solutions measured. Based on the data gathered, the optimal wavelength was determined and the spectrometer was set to that wavelength. The transmittance was set to 100 with the deionized water. The 0.1 M solution replaced the deionized water in the spectrometer chamber and the transmittance was recorded. This process was repeated with 0.05 M, 0.025 M, and 0.0125 M solutions and the transmittance was calibrated to 100 between each solution with the deionized water. Finally, a Co(NO3)2 ·6H2O solution with an unknown molarity was provided (unknown â€Å"B†). The wavelength of the spectrometer was not changed. The deionized water was placed in the chamber and calibrated to 100 percent transmittance. The deionized water was removed and replaced with a test tube containing unknown â€Å"B†. The transmittance was recorded to determine what the molarity was. Data: After the solutions had been completed, the transmittance was measured at 10nm intervals from 400nm to 600nm. The measurements were determine the wavelength to best study Co(NO3)2 ·6H2O. Higher transmittance demonstrated less absorption of the wavelength and lower transmittance demonstrated higher absorption of the wavelength. Discussion: Beer’s Law is a law that demonstrates that the absorbance of light at a certain wavelength is directly proportional to the concentration or molarity of a solution. This was apparent with the naked eye. When making the solutions, 0.291 moles of was added to a test tube with 10mL of deionized water to make a 0.1 M solution. By taking 5mL out of the solution and mixing it with 5mL of deionized water, the number of moles was halved which made the second solution a 0.05 M solution. When the process had been repeated, it was apparent that the solutions had been diluted based on the color of the solutions in the test tubes. The 0.1 M solution was absorbing more light and was a deep rose color. As the solutions became more dilute, the concentration of the visible color diminished as less light was absorbed to a very pale translucent pink in the 0.0125 M solution. For the first part of the lab, the wavelengths 400-600nm were used. These wavelengths were used to determine the optimal wavelength when the most light was absorbed by the solution. It was important to calibrate the transmittance to 100% on the spectrometer with the deionized water because there were no solutes to absorb light. The spectrometer was then able to use that calibration to determine how much of the light was absorbed by the solution containing Co(NO3)2 ·6H2O by comparing the difference in how much light was absorbed by the detectors in the spectrometer. The spectrometer than calculated the percent transmittance (%T) and displayed the data in a percent. As was shown above in table 1 and graph 1, the %T started high and ended high with percentages over 90. The higher %T demonstrate less light was absorbed by the solution and therefore not the wavelength of light that is absorbed by Co(NO3)2 ·6H2O. Toward the middle of the data, 500nm and 510nm, the %T became substantially lower. This demonstrates that Co(NO3)2 ·6H2O absorbs wavelengths about 500nm. In the second part of the lab, the different molarity, or concentrations, of solution were measured for %T with a 500nm wavelength. The absorbance was calculated by using the negative log of T. This was done because T and A are inversely proportional. This was demonstrated in table 2 and table 3. These tables confirmed that as T decreases, A increases. The third part of the experiment used the point slope formula to determine a molarity based on an absorbance. The absorbance of light was dependent on the concentration of solute. The variables â€Å"A† and â€Å"y† are both dependent variables and were comparable to one another. The variable â€Å"x† and â€Å"c† were the independent variables. The variable â€Å"a† was the absorption constant and â€Å"b† was the thickness of the solution. In this case, â€Å"b† was equal to 1 cm. Graphs 2 and 3 demonstrated the plotted points and from that, excel calculated a trend line based on the point-slope formula. Graph 3 demonstrated how the estimated molarity of unknown â€Å"B†, based on the point-slope formula, fits the trend line. Conclusion: Beer’s Law was studied in this lab. The goals of this were to determine optimal wavelength absorption by Co(NO3)2 ·6H2O and determine transmittance and absorption from the data collected. The optimal wavelength absorption for Co(NO3)2 ·6H2O occurred at 500nm. The data also showed that while the transmittance and absorbance were indirectly proportional from one another, both variables were dependent on the concentration of the solution. Once the data had been collected and understood, an unknown concentration of solution was tested for transmittance. Based on the trend line formed from other concentrations of Co(NO3)2 ·6H2O solutions, the molarity was easily calculated to be 0.048. Possible errors that may have occurred during this lab have to do with calibration of the spectrometer. The transmittance values changed second to second so if the timing was not perfect in measuring the samples, the transmittance would have been erroneous. The transmittances would have been too high (based on experimentation) so the absorbance rates would have been too low. This in turn would have caused the absorbance constant to be too low. If the absorbance constant was too low, the concentration of unknown â€Å"B† would have been calculated too high.

Cultural and Linguistic Differences in African and Puerto Rican Studies Essay

Academic failure in the United States is common among African-American and Latino. Cultural diversity and linguistic differences are among the causes. In order to solve this, teachers must be knowledgeable about the effect of culture on the behavior, learning styles, and preferred teaching styles of the students in a multicultural classroom and use the differences for growth and development of the students. In multicultural classrooms, teachers must be aware of the needs of their students inside or outside of class. A teacher should not make inappropriate assumptions or judgment as the students may get estranged from one another and to the teacher. Students who grew up in different learning system respond and treat teachers differently and to avoid cultural clash and miscommunication, the teacher should be open to the students. Language difference is also an important issue that should be addressed. Teachers must not assume all the time that a â€Å"Latino-looking† student knows Latino culture. Bringing up a Latino culture in class can also be embarrassing. It should not also be assumed that there are culture hierarchies as written in many textbooks such that Caucasian culture is somehow superior to other cultures (Fish 2008). African-American students, like the Latinos, have a high record of academic failure due to teachers’ differential attitudes towards African-Americans and diverse cultural ineptness. Every seven seconds of a school day, one African-American gets suspended; while in every forty-nine seconds, one African-American student drops out of school. In order to develop the education of African-Americans, education programs should improve the knowledge of teachers and administrators about the African-American culture, its impact on behavior and learning styles of the students. It is important to avoid biases because it may affect the interaction of the teacher towards the students. A teacher must be able to recognize cultural differences among students and treat it with respect; intervene when a Black student’s culture or language is being ridiculed; recognize their biases and experiences; do not allow students to segregate by culture, develop student’s appreciation to other culture; demand a single level of excellence to all students; do not judge students based on previous mistakes and accept that there are also language differences among Blacks (Keller 2005). The educational conditions of Latinos, like African-Americans, should be addressed. The number of Latinos who finished secondary education is way behind the White population. In 2003, only 48. 7% of Mexicans, 51. 7% of Dominican-origin, 63. 3% Puerto Ricans, and 68. 7% of Cubans have finished high school among 25 years and older. Among White students, the rate of high school completion is 84%. The statistics results are attributed to the historical educational condition of the Latinos in the United States where there is a continuous struggle in preserving the Latino culture and the Spanish language in the face of ‘Americanization’. Their education has been attached to the word ‘immigrant’ even though the majority of Latinos are born in the United States (Velez 2008). The number of Latino students has increased in from 6% in 1973 to 12% in 1993. Their performance in elementary and secondary education is significantly lower than the Anglo students. In reading at age 13 years, Latinos are two years below the Anglos; while in science, a 13-year-old Latino is equivalent to a 9-year-old Anglo. In 1991, the dropout rate of Latino students age 16-24 was very high with approximately 35. 3% compared to 13. 6% of African-American and 8. 9% of Anglo students. The dropout rate of Latino students was 2 ? times higher than the African-American students even though they have similar academic performance and socioeconomic status. This trend was observed since the 1980s especially among Latinos born outside the country. The dropout rate however of U. S. -born Latinos (24%) was more than twice higher than African-Americans. The major causes of low academic performance are low socioeconomic status and language. Many Latino children came from poor families whose parents are likely to have limited education and have difficulty in comprehending with English language. Students with limited English proficiency perform lower than those with full English proficiency. Among the 2. 3 million students with limited English proficiency, 75% are Spanish-speaking (Slavin and Calderon 2000). The problem of choosing the right language for instruction cannot be solved through bilingual programs and English immersion programs which abruptly shift to English-only instruction. However, Spanish-speaking students with limited English proficiency taught to transition to English from reading Spanish become better readers than students who are taught to read in English only. The focus of bilingual programs should be the quality of instruction in Spanish. If students fail in Spanish, they won’t succeed in English; but, according from research, students who are successful in Spanish will be successful in English as well (Slavin and Calderon 2000). The academic slowdown of the Latinos due to inappropriate teaching methods is not acknowledged by many educators. They believed that the educational methods they are employing are enough and the problem relies on the students, students who do not go to school regularly and students who have ‘special’ needs. The advanced academic strategies are not efficient if the educators will continue to perceive that students from different race with different language are ‘disadvantaged’ and ‘culturally inferior’. The model ‘social pathology’ or cultural deprivation is used to identify the academic failure of the Latinos, but it is inefficient and deficient-based. The same model has branded Latino students as ‘mentally retarded’, ‘linguistically handicapped’, ‘culturally and linguistically deprived’, ‘semi-lingual’, and ‘at risk’. Unfortunately, this model has influenced the educators and bilingual teachers to prefer Anglo students and lighter-skinned Latino students, and perceived working-class parents negatively than middle-class parents (Trueba and Bartolome 1997). There are researches which offer alternative models to explain the academic failure of the Latinos and other minority students still classify these students as in need of ‘specialized’ modes of instruction. However, these alternative models are still inefficient for the Latinos. The teachers’ mastery of promising instructional programs for culturally and linguistically different students is not a solution. Educators must consider a critical assessment of learning environments in political contexts and not rely on invalid assumptions (Trueba and Bartolome 1997). Puerto Ricans, just like the other Latinos, have experienced many problems in U. S. schools; but these problems are identified based from their backgrounds, culture family, language, and social class. In 1935, Puerto Rican students were classified as ‘slow learners’ according from the report from the New York City Chamber of Commerce. The results were based from the intelligences tests administered to 240 Puerto Rican children. Latino communities including Vito Marcantonio, an Italian-American politician, were dismayed by the discriminating result. Marcantonio argued that the tests did not recognized other considerable factors such as social, economic, linguistic, and environmental factors faced by the Puerto Rican children. The movement towards promoting the Puerto Ricans was continuous and slow-paced. Several researches were made addressing the educational issues of Puerto Ricans such as The Puerto Rican Study, The First Citywide Conference of the Puerto Rican, and The Losers. The status of Puerto Rican students was given more emphasis. It was found that there was a high rate of dropout. Low attendance rates, and poor academic achievement. The teachers and administrators were discovered to be uniformed unsympathetic to the situation of Puerto Rican students (Nieto 2000). Although there is continuous struggle in changing the curriculum for the Puerto Ricans, the educational system and teaching methods have not adjusted. In an ethnographic research by Eugene Bucchioni, there were still ‘assimilationist pressures’ in the teaching methods and curriculum content. There was a continuous discrimination to Spanish-speaking students and to a definition of nutritious diet where there were no Puerto Rican foods included (Nieto 2000). In the research The Puerto Rican Study, significant recommendations were listed in order to meet the needs of Puerto Rican children such as formulation of policy for the assessment of non-English speaking students; recognize English as a second language only; invest on improving instructional programs for non-English speaking pupils; and others. One of the best solutions for academic failure of Latino students (Cordasco 1978). On of the best programs for Latino students and other minority students is perhaps to reform the entire school, including the curriculum, instruction, and evaluation. A curriculum by Slavin and Calderon (2000), Success for All, integrates innovative curricula and instructional methods in reading, writing, and language arts for elementary education. There is one-to-one tutoring for students with reading difficulties, family support services, assessment program for students’ progress, instructional strategies appropriate for Spanish language and Latino culture, use of Spanish novels, cooperative learning activities to help transition from English to Spanish reading, and others (Slavin and Calderon 2000). Nowadays, maintaining a multicultural classroom is an increasing priority for educators which involves restructuring the classroom evaluation and punishment techniques and opening up for cultural differences (Fish 2008). The population of Latinos in the United States is increasing and their needs should be addresses. The educational success of Latinos together with African-Americans is significant on the country’s economy and technological future because of the large population. The strengths of these populations can be the strength of the country as well (Trueba and Bartolome 1997). Works Cited Cordasco, F. (1978). Bilingual Education in New York City: A Compendium of Reports, Ayer Publishing. Retrieved 13 may, 2008, from http://books. google. com/books? id=cyJxZ76vxM4C&hl=tl Fish, L. (2008). â€Å"Building Blocks: The First Steps of Creating a Multicultural Classroom. † Retrieved 13 may, 2008, from http://www. edchange. org/multicultural/papers/buildingblocks. html. Keller, E. (2005). â€Å"Strategies for Teaching Science to African American Students. † Retrieved 13 May, 2008, from http://www. as. wvu. edu/~equity/african. html#sect1. Nieto, S. (2000). Puerto Rican Students in U. S. Schools, Lawrence Erlabaum Associates. Retrieved 13 may, 2008, from http://books. google. com. ph/books? id=ZoSpQQ-sevAC Slavin, R. E. and M. Calderon (2000). Effective Programs for Latino Students, Lawrence Erlabum Associates. Retrieved 13 may, 2008, http://books. google. com/books? id=tEnSx4o_NXsC&hl=tl Trueba, E. T. and L. I. Bartolome. (1997). â€Å"The Education of Latino Students: Is School Reform Enough? † Retrieved 13 May, 2008, from http://www. ericdigests. org/1998 1/latino. htm. Velez, W. (2008). â€Å"The Educational Experiences of Latinos in the United States. † Retrieved 13 May, 2008, from http://www. springerlink. com/content/h8632636146060t3/.

Establishing a Supermarket Essay Example | Topics and Well Written Essays - 2000 words

Establishing a Supermarket - Essay Example As supermarkets buy the products on large scale, they will be able to sell the products at a much lower price than their smaller counter parts by passing the savings they incur by purchasing on a large scale. However, it is important to select a high profit location. The high profit in a supermarket depends on the turnover as the supermarket concentrates on buying and selling the products in large quantities. As per the afore-mentioned aspect, either Melbourne or Sydney is suitable for establishing a supermarket or chain of supermarket stores. The study on the market opportunities in the above two cities will make an entrepreneur to decide on the location. In Melbourne, various stores and services are available in different communities. Clothing stores, baby essentials, luggage world, animals and pets, automotive and mechanical, building and construction, computers and electrical, beauty and fashion, food, liquor, and big shopping sites that offer majority of above-mentioned articles are available community wise. It is necessary to attract the customers from different communities to the new supermarket or the establishment of supermarkets in different communities is necessary. In the first type of supermarket, the new entrant has to compete with large supermarkets like Coles, Westgrath and Woolworths. There are small supermarkets like Aldi in Melbourne that compete with pertinence, though having lesser number of products than Coles, Westgrath and Woolworths. If one wants to open a big supermarket, they have to display about 1, 00,000 products on a single store and it should be spacious and needs to attract customers who spend more and do not bother about the expense of the goods. However, if the entrepreneur wants to attract large number of customers who are economical in nature, chains of business stores like Aldi are necessary. In the afore-mentioned aspect, it is necessary to open chain of stores in various communities. If the entrepreneur is interested in attracting large number of customers who are cost sensitive, it is suggestible to establish chain of small stores having around 10,000 products rather than establishing a big store containing around 1,00,000 products. Establishment of chain of stores needs outlets in different communities of Melbourne. As a result, instead of a single location the entrepreneur has to search about few locations to set up the outlets of the supermarket business. As there are more than 31 communities in Greater Melbourne, it is better to select the communities to identify the locations. In the first step, it is suggestible to select Banyule, Frankston, Glen, Greater Dandenong, Hume, Kingston, Manningham, Monash, Port Philip, Melbourne and Yarra communities to set up the outlets of the supermarket. As the above locations cover almost all the area of Melbourne, it is easier in future to increase the number of outlets and transportation between them. As the stores are small, they can attract middle class and lower middle class people who are cost aware while shopping. 1 Porter's Five Forces Porter's model helps in analyzing threats and opportunities in the business environment faced by the industry. As different industries sustain different levels of profitability, structure of industry explains the difference and maximizing the profitability. 2 The following is the

How did the target market change for Holiday Inn Hotels after the Literature review

How did the target market change for Holiday Inn Hotels after the financial crisis amongst hotels in England & Bosnia - Literature review Example Different types of relevant literatures are reviewed for the purpose of attaining some conceptual findings regarding research work. From the perspective of impact of financial crisis in late 2008, Platt, Carper, and McCool (2010) have presented their views. As per the findings of the author, it can analyzed critically that recent financial crisis have been proved quite critical for business organizations operating across the world. The failure of some of the major business organizations has induced different domestic as well as multinational business organizations to change the norms of their business practices and strategies for the purpose of minimizing risks in their business operations2. Kotler, Bowen, and Makens (2011) have presented the theory of strategic change in the market. As per the theory, external environmental factors can be responsible factors for changes in the market place. As per the theory, although the major impact of recession have been seen in the operations of finance sectors organizations, yet still there are some other sectors such as hospitality, manufacturing, and automobile, that hav e been affected quite significantly after the occurrence of this financial slump across the globe 3 In contrast to such findings, Corgel, and Woodworth (2012) have explained the impact of recession over hospitality sector. Authors have argued quite critically that hotel industry is one of the industries which directly relates with other business industries. The recession has affected the patterns and trends followed by different hotel organizations4. In the support of this Shi, White, Zou, and Cavusgil (2010) has elaborated that such crucial differences can be observed in the context of product and service offerings, internal administration, operations, and marketing strategies. Due to shortage of financial resources during the time of recession, hotel organizations have started to be more concerned about refining their

Stratigic Essay Example | Topics and Well Written Essays - 500 words - 1

Stratigic - Essay Example In addition, it means that the company will have production or management problems. A high Return on Investment reveals that the gains in the investments compare favourably to the costs of investment. Similarly, low ROI means that the gains made in investments compare poorly with the costs in investment. Therefore, a high ROI is needed for the success of a business. Internal audit is an objective and independent consulting and assurance exercise that adds value to the operations of an organization. The internal assessment of Zip Cola will be through two main approaches. The SWOT analysis applies as a strategy to determine the factors in the internal environment that will affect the organization. The SWOT analysis identifies the weaknesses, strengths, threats and opportunities that exist in the organization. The external factors involve the opportunities and the threats of the business whereas the strengths, and the weaknesses reflect the internal factors. Further, needs assessment identifies the gaps and needs of the company that requires an address to achieve its objects. Therefore, the SWOT analysis (Strengths and weakness) and the needs assessment will assist the business attain its goals and objectives, hence its focus by the essay. In this particular section of the SWOT analysis, one needs to look at the internal capacities and the available resources that will position the organization as the best in both the local and international markets. The company must identify the existing resources and find out how well the company utilizes those possessions. It is essential to list all the available relationships with the customers, the assets of the firm, and the inputs. For example, the available staff with the excellent knowledge of sales concerning the existing products and the success strategies of marketing the company’s goods and products besides the reputation associated with innovation. The